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David Keane

Chief Executive Officer, bigtincan
Content Management Executive

David Keane is the founder and CEO of bigtincan, a leading provider of mobile content enablement solutions to the Global Fortune 2000. Find out more about David and bigtincan at

Jun 3, 2014
David Keane wrote this post:
Waste Not, Want Not: 3 Tips for Reducing Content Waste

60 to 70 percent of content churned out by B2B marketing departments today sits unused. For the first time in decades, we have the opportunity to do something truly actionable about this content waste problem, all thanks to advancements from the mobile device and content management industries. Here are three ways to help reduce your corporate content waste.

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