Channel Incentives: 3 Ways to Make Your Supply Chain Team Happy (Part 3)
In this final part of a three-part series, Revitas' Michael Kerman wraps up his examination of channel incentives and how they can benefit your team.
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Michael Kerman
Director of Industry Development, Revitas, Revitas, Inc.
Hi, I'm Michael Kerman. As Director of Industry Development at Revitas, I support our marketing, development, and sales efforts to bring our solutions to manufacturing and technology clients. I have more than 20 years of experience in building and commercializing software, hardware, and service solutions. Prior to joining Revitas, I held senior-level positions in product management, operations, corporate and field marketing, and sales at CDI Corporation, SAP, Overland Storage, Computer Associates, and Symantec. I’m also active in mentoring entrepreneurs and business school students at Drexel University and Temple University.
Michael Kerman wrote this post:
Channel Incentives: 3 Ways to Make Your Supply Chain Team Happy (Part 3)
Channel Incentives: 3 Ways to Make Your Supply Chain Team Happy (Part 3)
Michael Kerman wrote this post:
Channel Incentives: 3 Ways to Make Your Sales Team Happy (Part 2)
Channel Incentives: 3 Ways to Make Your Sales Team Happy (Part 2)
Depending on who you ask, channel incentives are either a company’s bread and butter, or the fly in the ointment. On the one hand, incentives are one of the most important levers that channel-based companies use to shape demand, build channel loyalty, and drive mindshare and revenue.
Michael Kerman wrote this post:
Channel Incentives: 3 Ways to Make Your Finance Team Happy
Channel Incentives: 3 Ways to Make Your Finance Team Happy
Companies rely on discounts, rebates, and other pricing-related levers to drive demand for new products, penetrate new market segments, and accelerate growth in specific geographies. The problem is that different business departments often have starkly different perspectives on channel incentives and their impact on revenue management, supply chain operations, and the overall cost to serve.
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