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Act-On Review

Product Snapshot

Product Pricing

Product is available in multiple plans:

  • Professional – $900 per month
  • Enterprise $2,000 per month

Product is available as a SaaS solution that requires no additional hardware.

Customer Focus

Vendor works with enterprise, multinational and mid-sized customers.

Select Customers

Xerox, Hoopla, Tableau, ASPCA, NYU


About Act-On

Act-On Act-On is marketing automation software that supports both inbound and outbound marketing campaigns, lead generation tactics, and lead nurturing strategies. The platform works to optimize the customer lifecycle, is built with an intuitive interface, and is designed to be interoperable with existing systems already in place.

The software tracks prospect activity from first engagement to conversion, ensures users remain compliant to anti-spam laws, and reports on all campaigns from high levels to detailed drilldowns. Additionally, the platform is equipped with email marketing tools including a library of email templates, A/B testing capabilities and scheduled send capabilities.

About the Company

Act-On was founded in 2008 and is headquartered in Portland, Oregon.


Act-On Key Features

  • Cross-channel customer engagement tools
  • Customizable dashboards
  • Contact list upload, management and segmentation capabilities
  • Contact activity history records
  • Real-time website visitor tracking tools
  • CRM integration including Microsoft Dynamics, Salesforce, Infor, Sugar and NetSuite


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