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SOCIAL MEDIA MANAGEMENT

Adobe Social Review

Product Snapshot

Technology

Adobe Social is available as an on-premise solution or as a SaaS solution that requires no additional hardware.

Customer Focus

Adobe works with customers of all sizes.

Selected Customers

Contact vendor directly for case studies.

Adobe Social

Adobe Social Adobe Social is a full social media management suite that can prime your campaigns, interactions, and outreach on a number of fronts. Upon plugging the program into your social media pages, you can monitor trends, opportunities, and the general sentiment of user comments. When you are ready to deploy content, you can send it across all your channels with the option to schedule postings on a calendar. If you want to run campaigns, the system supports contests, polls, and other interactive activities. Lastly, Adobe Social can generate analytics on campaign performance and identify key influencers.

About Adobe
Adobe was founded in 1982 by John Warnock and Charles Geschke in order to develop and sell the PostScript page description language. Adobe has become one of the largest software companies in the world and their Creative Suite, which includes Adobe Photoshop and Adobe Illustrator, has become so popular that it is almost synonymous with the desktop publishing market. Through a number of acquisitions which include Omniture, Business Catalyst, Demdex, Macromedia, Efficient Frontier, GoLive and Syntrillium, Adobe has been able to extend its product lines past desktop publishing to include web conferencing, digital marketing, content management, website analytics and more.

Adobe Social Features

  • SaaS or on-premise social media management software solution
  • Handles all your social media accounts and profiles
  • Monitors channels for trends, user sentiment, and opportunities
  • Can send out content from the dashboard to all your channels
  • Creates interactive activities, such as contests and polls
  • Identifies key influencers
  • Generates campaign analytics

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