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Adobe Experience Manager Review

Product Snapshot

Technology

Adobe Experience Manager is available as an on-premise or SaaS solution.

Customer Focus

Adobe works with companies of all sizes.

Select Customers

HFF, Travelocity, Sony Interactive Entertainment, State of Hawaii, University of Arizona

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About Adobe Experience Manager

Adobe Experience ManagerAdobe Experience Manager is a content management solution that helps companies build and market their online presence. Adobe Experience Manager helps companies create an online persona with both global and local appeal, extending their reach across a variety of media channels and platforms (mobile, etc), while turning online activity into actionable data for sales and growth purposes. The Adobe Experience Manager allows users to create and manage the delivery of creative assets across various marketing channels such as web, email, mobile and video.

About Adobe
Adobe was founded in 1982 by John Warnock and Charles Geschke in order to develop and sell the PostScript page description language. Adobe has become one of the largest software companies in the world and their Creative Suite, which includes Adobe Photoshop and Adobe Illustrator, has become so popular that it is almost synonymous with the desktop publishing market. Through a number of acquisitions which include Omniture, Business Catalyst, Demdex, Macromedia, Efficient Frontier, GoLive and Syntrillium, Adobe has been able to extend its product lines past desktop publishing to include web conferencing, digital marketing, content management, website analytics and more.

Adobe Experience Manager Key Features

  • Metadata storage in DEM
  • Multiple repositories within¬†Adobe CQ Digital Asset Management (DAM)
  • Delivery sources through mobile, web and social channels
  • Adobe SiteCatalyst analytics
  • 360-degree and close-up views of products, videos, and user reviews
  • Adobe Search&Promote for content optimization
  • Adobe CQ for peak traffic analysis

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