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Altkraft Marketing Review

Product Snapshot

Product Pricing

Contact vendor directly for pricing information.


The solution is available in two versions: inCloud (SaaS) and On-premise. On-premise deployment allows a user to customize the software to fit their exact business needs. InCloud offers a dedicated platform account with pricing based on the number of customer profiles.

Customer Focus

Vendor works with businesses of all sizes in the e-commerce and financial industry.

Select Customers

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About Altkraft Marketing

Altkraft Marketing Altkraft Marketing is a comprehensive omni-channel platform for marketing communication automatization. With Altkraft Marketing your business will obtain total data security, conversion and customers’ lifetime value increase. Detailed analytics will help you organize effective planning while various automatization options will optimize your employees’ time.

About the Company

Altkraft LLC was founded in 2015 and is headquartered in Ryazan, Russia.


Altkraft Marketing Key Features

  • Customer profiles combine personal data, multiple omni-channel subscriptions and action history
  • Web Tracking collects customers’ behavioral information and stores it in customer profiles
  • Flexible dynamic segmentation, including LTV and RFM
  • Various communication channels (email, SMS, mobile and web push, custom channel builder), proprietary MTA
  • Various types of campaigns (broadcasts with flexible distribution, regular campaigns with dynamic content)
  • A/B and Multivariate testing with up to 16 message variants
  • Triggers with a wide choice of capturing events
  • Personalized and transactional messages
  • Builder for complex marketing scenarios. Both individual and audience based
  • Customer loyalty management with scoring and promo codes
  • Performance analytics in real time, click map with snapshots, interactive conversion reports


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