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Emma Review

Product Snapshot


SaaS solution and requires no additional hardware for installation.

Customer Focus

The company focuses on small and mid-sized businesses as well as enterprises.

Select Customers

Contact vendor directly for case studies.

About Emma Email Marketing Platform

Emma Emma is an email marketing software solution that helps marketers send smart, stylish email newsletters, promotions and automated campaigns. With Emma, you’ll send unique emails with mobile-optimized templates and automated campaigns that reach subscribers right when they’re ready to act.

In addition, the software gives you smart segmentation and easy integration that let you connect with customers — not just email your list. With detailed analytics and insights, the platform will let you know how you’re doing at a glance and inform your next step. Lastly, Emma’s customer service from their support team plus hands-on services will help you tackle your marketing to-dos and hone your strategy.

About Emma

Emma was founded in 2003 and is headquartered in downtown Nashville, Tennessee, with a satellite office in Portland, Oregon.

Emma Email Marketing Platform Key Features

  • Drag and drop design tools
  • Automation for welcomes, birthdays, win-backs and more
  • Built-in integrations with Salesforce and Shopify
  • Free customizable email templates, all mobile-ready
  • Code-your-own HTML options for advanced users
  • Facebook, Flickr and stock image integration
  • Smartphone and tablet preview
  • Delivery and content proofing
  • Easy list import from Excel and CSV
  • Email list segmentation
  • Customizable signup forms, including Guestbook for iPad
  • Built-in social sharing and posting
  • Real-time response tracking
  • Performance-indicating Mailing Score
  • Interactive click map, opens tracked by device and email client
  • On-the-go results with Metrics for iPhone
  • A / B / C subject line split testing
  • Google Analytics integration
  • Open API for custom integrations
  • Dynamic Content

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