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Localytics Optimize Review

Product Snapshot

Product Pricing

Contact the vendor directly for pricing information.


Product is a SaaS solution and requires no additional hardware for installation.

Customer Focus

Vendor works with small to midsize business and large enterprises in many different industries.

Select Customers

National Hockey League, MyFitnessPal, American Media, TaxiForSure, A+E Networks


About Localytics Optimize

Localytics Optimize Localytics Optimize is a data analytics platform designed to measure app usage through user insights, smart targeting and marketing automation. The platform applies user insights which allows a business to understand how consumers are using their app, and can track their interactions across many channels.

The software uses smart targeting which analyzes the consumers of a business’s app then can target and personalize campaigns. Additionally, the application has marketing automation, which provides a platform to reach users with the personalized campaigns in the most effective way.

About the Company

Localytics was founded in 2008 and is headquartered in Boston, Massachusetts.


Localytics Optimize Key Features

  • User insights to learn about app users
  • Helps businesses understand how consumers user their app
  • Tracks interactions across multiple channels
  • Smart targeting to send the right message at the right time
  • Analyzes consumers of a business’s app
  • Marketing automation to send out notifications
  • Target and personalize consumer campaigns
  • Provides platform to reach users


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