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EMAIL MARKETING SOFTWARE

MARKETING AUTOMATION

– Lyris LM Review

Product Snapshot

Technology

Lyris LM is available as an on-premise solution.

Customer Focus

Lyris works with mid-sized and enterprise companies.

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Lyris LM

- Lyris LM Lyris LM is an e-mail marketing solution designed for companies that need to run campaigns behind a firewall. Within the system, you can create and edit your e-mail materials, send out file attachments, create drip campaigns, A/B test, and segment your demographics. Once you launch your campaign, you can view reports and analytics on trends and recipient actions. Lyris LM is available in Professional and Enterprise editions, the latter of which works with up to 10 sites and can send out up to one million e-mails an hour.

About Lyris
Lyris was founded in 1994 and is headquartered in Northern California. The company works with over 5,000 organizations across the globe. Lyris puts out a number of free webinars on digital marketing.

Lyris LM Features

  • On-premise e-mail marketing solution for companies behind firewalls
  • Creates e-mail marketing materials with the option of using templates
  • Can setup drip e-mail campaigns
  • A/B testing tools
  • Handles all opt-ins, unsubscribes, and bounces
  • Tracks all e-mail results and analytics automatically and in real-time
  • An Enterprise version of the program is available and can send out up to one million e-mails an hour, work with granular permissions, and run up to 10 sites

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