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Marketing Advocate TPMA Review

Product Snapshot

Product Pricing

$1,200 to $2,400 a month


Marketing Advocate TPMA is a SaaS solution and requires no additional hardware for installation.

Customer Focus

Marketing Advocate works with OEMs that sell through and with channel partners; companies that leverage the channel for revenue, and technology resellers desiring to outsource their marketing.

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About Marketing Advocate TPMA

Marketing Advocate TPMA Marketing Advocate Through-Partner Marketing Automation Platform (TPMA) is an all-in-one marketing automation platform that allows users to take control over reaching out and generating leads. TPMA includes a medley of features such as omni-channel marketing, lead management, campaign management, lead nurturing, lead scoring, analytics, event management and co-branded microsites. TPMA also includes fast deployment, expert services and client support to ensure hassle-free usage.

About Marketing Advocate

Marketing Advocate is a B2B channel marketing company which combines leadscoring, co-branded nurture campaigns and omni-channel marketing. The company is headquartered in Centerville, MA and serves hundreds nationwide.

Marketing Advocate TPMA Key Features

For channel marketers (OEM)
  • Partner recruiting
  • Partner activation
  • OEM-led demand generation
  • Partner-led demand generation
  • CRM/PRM integration
  • Branded + content enablement (Distributed content marketing)
For solution providers (VAR)
  • Target contact list creation
  • Automated email campaigns
  • Multi-touch nurture programs
  • Lead management including scoring and routing
  • Inbound marketing and community features
  • Search engine marketing (SEO and PPC)
  • Lead qualification
  • ROI measurements and analytics

Marketing Advocate Videos



Marketing Advocate White Paper

Lead Nurturing Guide: 7 Rules for Increasing Qualified Leads
White Paper provided by Marketing Advocate
Email is at the heart of your online marketing efforts, so it’s important to take the time to make sure that every aspect of your strategy is optimized. In this eBook, Marketing Advocate highlights 7 rules for increasing qualified demand generation with lead nurturing and the advantages that Through-Partner Marketing Automation (TPMA) delivers #ForTheChannel.
Vendor Selection Checklist for Through-Partner Marketing Automation Software
White Paper provided by Marketing Advocate
If you’re in the market for a proven solution that will optimize your channel marketing operations and have a greater impact on revenue growth, this document is for you. In the downloadable report, Marketing Advocate offers a comprehensive checklist to use when selecting a through-partner marketing automation software vendor.
Marketing Advocate: Bringing a Unique Value Proposition to Through-Partner Marketing Automation Software
White Paper provided by Marketing Advocate
In 2005, Marketing Advocate pioneered the through-partner marketing automation (TPMA) industry and has since built on its history of innovation. In this executive brief, Marketing Advocate highlights the unique value proposition of Marketing Advocate’s through-partner marketing automation (TPMA) software and how its comprehensive solution trumps the competition in more ways than one.

Products Similar to Marketing Advocate TPMA

  • Courtney Wiley

    Marketing Advocate pioneered the term “TPMA.” Great industry leadership and respected thought leader within the channel marketing and management space.