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This product has been renamed or acquired by another company. You can find the new product offering at Zift Solutions.


– Marketing Advocate TPMA Review

Product Snapshot

Product Pricing

$1,200 to $2,400 a month


Product is a SaaS solution and requires no additional hardware for installation.

Customer Focus

Vendor works with OEMs that sell through and with channel partners; companies that leverage the channel for revenue, and technology resellers desiring to outsource their marketing.

Select Customers

Contact vendor directly for case studies.

About Marketing Advocate TPMA

- Marketing Advocate TPMA Marketing Advocate Through-Partner Marketing Automation Platform (TPMA) is an all-in-one marketing automation platform that allows users to take control over reaching out and generating leads. TPMA includes a medley of features such as omni-channel marketing, lead management, campaign management, lead nurturing, lead scoring, analytics, event management and co-branded microsites. TPMA also includes fast deployment, expert services and client support to ensure hassle-free usage.

About Marketing Advocate

Marketing Advocate is a B2B channel marketing company which combines leadscoring, co-branded nurture campaigns and omni-channel marketing. The company is headquartered in Centerville, MA and serves hundreds nationwide.

Marketing Advocate TPMA Key Features

For channel marketers (OEM)
  • Partner recruiting
  • Partner activation
  • OEM-led demand generation
  • Partner-led demand generation
  • CRM/PRM integration
  • Branded + content enablement (Distributed content marketing)
For solution providers (VAR)
  • Target contact list creation
  • Automated email campaigns
  • Multi-touch nurture programs
  • Lead management including scoring and routing
  • Inbound marketing and community features
  • Search engine marketing (SEO and PPC)
  • Lead qualification
  • ROI measurements and analytics

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