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MARKETING AUTOMATION

Mautic Review

Product Snapshot

Product Pricing

This solution is free to use.

Technology

Mautic is offered as both a SaaS and on-premise solution.

Customer Focus

This platform caters to businesses of all sizes.

About Mautic

Mautic Mautic is an open-source marketing automation platform that includes drip campaigns, lead nurturing, weighting, generation, landing pages, social media marketing and more at no cost. The software can track both anonymous and known leads and provide details on page views, time spent on site and specific interests of prospects.

The campaign management module allows users to build a campaign and define the actions and events that prospects follow. Data can then be gathered from each campaign to improve marketing efforts. Other features include social media marketing, lead management, forms, scoring and reports. Mautic can be installed on the user’s own website or by creating a free hosted account.

About the Company

Founded in 2014, Mautic is headquartered in Burlington, North Carolina. The Mautic Association is a 501(c)(3) tax-exempt nonprofit organization focused on supporting the open source marketing automation system.

Key Features

  • Email marketing
  • Lead management (monitoring, generating, weighting, nurturing)
  • Campaign management
  • Social media monitoring
  • Landing page creation
  • A/B testing
  • Lead forms
  • Reporting
  • Asset management

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