BUSINESS PERFORMANCE MANAGEMENT

– Medio InGenius Business Intelligence Review

About Medio InGenius

Medio InGenius is a cloud-based suite that enables organizations to deliver actionable and valuable data solutions to their customers through the use of predictive analytics technology, real-time operational and automated integration as well as monetizable ads, in-house promotions, paid recommendations, services and geo-targeted offers. These solutions bring your organization more revenue and help you find new opportunities to optimize and tailor the user experience. By leveraging A|B testing capabilities, organizations can check to see whether Medio InGenius has impacted their effectiveness of targeted messages and personalized contact.

Medio InGenius is a third-generation platform that was founded in 2004 and is headquartered in Seattle, WA. Medio is backed by various venture capital firms including Accel Partners, Trilogy Equity Partners, Frazier Technology Ventures and Mohr Davidow Ventures.

Medio InGenius Key Features

• Real-time operational and automated integration
• InSight SDK
• Application metrics
• Medio inTeract
• Present value-added content
• Upsell and cross-sell campaigns
• A|B testing capabilities
• Optimal timing for promotions and ads
• Hadoop
• Real-time user activity
• Full closed-loop optimization