Contact vendor directly for details.
The product is an on premise, SaaS/hosted solution and requires no additional hardware for installation.
Opera Solutions’ vertical solutions provide services for a more midmarket-oriented, Fortune 1000 customer base.
ACI Payment Systems, Capgemini
Opera Marketing and Sales is an application suite designed to assist marketers in multiple areas including price setting, maintenance of client relationships and reduction of fading and attrition. The functionality available to the platform ranges from price optimization to tracking individual customer behavior. This data can be used to identify which segments are driving sales, what kind of resonance a promotional campaign is having and where sales are growing and where they are dwindling.
The platforms functionalities include (but are not limited to) campaign optimization, customer acquisition, pricing and customer life-cycle management. The solution helps marketers structure and execute effective campaigns using data science including demographic and psychographic variables, customer needs and approach parameters.
Opera Solutions was founded in 2004 and is headquartered in Jersey City, New Jersey.