BIG DATA ANALYTICS

Opera Solutions Marketing and Sales Review

About Opera Solutions Marketing and Sales

Opera Solutions Marketing and Sales is an application suite designed to assist marketers in multiple areas including price setting, maintenance of client relationships and reduction of fading and attrition. The functionality available to the platform ranges from price optimization to tracking individual customer behavior. This data can be used to identify which segments are driving sales, what kind of resonance a promotional campaign is having and where sales are growing and where they are dwindling.

The platforms functionalities include (but are not limited to) campaign optimization, customer acquisition, pricing and customer life-cycle management. The solution helps marketers structure and execute effective campaigns using data science including demographic and psychographic variables, customer needs and approach parameters.

About the Company

Opera Solutions was founded in 2004 and is headquartered in Jersey City, New Jersey.

Opera Solutions Marketing and Sales Key Features

• Category mitigation
• Revenue leakage tracing
• Promotion sensitivity
• Predictive analytics
• “Big Data” analysis
• Enriched decision guidance
• Consumer behavior tracking