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Oracle Responsys Interact Review

Product Snapshot

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Product is available as a SaaS solution.

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Vendor works with large enterprises.

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Canon, Lenovo, LifeSize, Telstra, Comcast


About Responsys Interact

Oracle Responsys Interact Responsys Interact is a suite of marketing tools that provides marketers with an easy way to control all aspects of marketing campaigns, and share them through series of different digital channels. The suite allows companies to engage in more strategic event-and-dialogue based communications with customers.

Responsys Interact Suite offers the Interact Campaign for multichannel campaign management. The suite runs on a Social Data Cloud platform, which provides marketers with real-time data they can act upon and enables them to create cohesive marketing programs that can be directed to multiple channels of the digital world.

About the Company

Founded in 1998, Responsys is the leading provider of email and cross-channel marketing solutions. Responsys provides on-demand marketing solutions to business in retail, travel and hospitality and high-technology sectors. Headquartered in San Bruno, California, Responsys has given marketers a way to create marketing campaigns and programs successfully in order to strengthen the connections made with customers as well as increase revenue at a steady pace. Winner of the Upshot50 award, Responsys represents one of the most significant technologies shaping marketing today. The company was acquired by Oracle in late 2013.


Responsys Interact Key Features

    Interact Program
  • Industry best-practice template
  • Visual program design
  • Business logic commands
  • Error-free execution
  • Real-time monitoring
  • Multi and cross channel orchestration
  • Centralized view
  • Interact Campaign
  • Campaign management
  • Campaign dashboard
  • Targeting and Segmentation
  • Dynamic Content Assembly
  • External Content Add-Ins
  • Interact Team
  • Drag-and-Drop Interface
  • Robust Process Orchestration
  • Automated Task Notifications
  • Process Status Reports
  • Documented Marketing Processes
  • Approval-to-Launch Automation
  • Interact Insight
  • Configurable Dashboards
  • Filters, Pivots, Drill Downs and +Metrics
  • Comprehensive Report Library
  • Flexible Export Options
  • Interact Connect
  • Self-Service Control
  • Pre-Packaged Interactions
  • Automated Campaign Triggers
  • Data Synchronization
  • Interact API
  • Standards-based API
  • Session Managment
  • Folder and Interact Object Management
  • List and Data Management
  • Lifecycle Messaging Programs


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