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Platform is a SaaS solution and requires no additional hardware for installation.
Vendor works with app developers, mobile marketers, advertisers, and mobile game developers at companies of all sizes.
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Simplaex is app retargeting software that runs on artificial intelligence and is designed to build programmatic advertisting ecosystems. The platform works through millions of data points in order to analyze results and create user segments based on demographics, interests and preferences, delivers ads based on real-time bidding, and works to drive user interactions by publishing ads with deep links.
The software connects users to 50+ SSPs and can publish ads in multiple formats, identifies high-value users in order to re-engage through personalized content while retaining current users, and enables users to boost revenue and subscriptions. Additionally, the platform monitors critical metrics and channels in real-time, facilitates easier development processes through a SKD-less workflow, and works towards better advertising results through lowered costs.
Simplaex was founded in 2015 and is headquartered in Berlin.