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MARKETING Programmatic Platform Review

Product Snapshot

Product Pricing

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Product is available as a SaaS solution that requires no additional hardware.

Customer Focus

Vendor works with midsize and large enterprises.

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About Programmatic Platform Programmatic Platform Programmatic Platform is localized campaign programming software that provides users with audience creation, optimization, and expansion tools, as well as campaign management and reporting capabilities. The platform enables users to purchase highly-targeted impression on multiple real-time bidding advertising exchanges, utilize unstructured data in order to draw value from display and mobile advertising, and optimize audiences in real-time.

The platform facilitates the creation of specific, targeted audiences based on multiple factors including preferred device, operating system or browser, geography, intent-based searches, contextual content and browsing behavior, as well as allows users to include any CRM data in order to create target audiences based on any other data element. Additionally, the platform providers users with multiple APIs including REST APIs, self documenting APIs and browsable APIs, offers 60+ pre-built report types including ad and campaign reporting, context reporting and keyword reporting, and delivers insights into multiple campaign performance elements including keywords, domains, and creative elements.

About the Company was founded in 2010 and is headquartered in Fort Worth, Texas. Programmatic Platform Key Features

  • Full ad hoc reporting suite
  • Data visualization tools
  • Site, keyword search and contextual retargeting tools
  • Element-level optimization and reporting capabilities
  • Multiple audience optimization aspects including pacing, viewability and ad position, and dayparting


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