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Tealium DataAccess Review

Product Snapshot

Product Pricing

Contact vendor directly for pricing information.

Technology

Product is a SaaS solution and requires no additional hardware for installation.

Customer Focus

Vendor works with businesses of all sizes in many different industries such as retail, travel and hospitality, financial services and media.

Select Customers

Electronic Arts, L.L.Bean, US Autoparts, TomTom, Lincoln Financial Group

About Tealium DataAccess

Tealium DataAccess is a big data analytics platform that uses customer data to provide insights into retention and brand interactions. At the start, users can define the audiences they are trying to reach by applying flags and filters to the data aggregate on customer behavior. The program then generates data visualizations that highlight key visitor metrics in campaigns.

To further hone the customer profile, users can import marketing data from offline sources. The platform can take data from most types of online marketing tools, including email marketing, personalized content, marketing automation and incentive-based marketing.

About the Company

Tealium was founded in 2008 and is headquartered in San Diego, California.

Tealium DataAccess Key Features

SaaS big data software solution for marketing
Takes marketing campaign data and makes it easy for marketers to understand it
Users can define profiles for the audience they want to reach by setting flags and filters
Generates data visualizations that show key metrics
Automatically updates all data
Requires no technical knowledge to use
Can also import offline marketing data