TrendKite Insightpool Review

Product Snapshot

Product Pricing

Professional – $1,000 per month
Enterprise – $2,000 per month
Agency – Contact vendor directly for details

Technology

Platform is a SaaS solution and requires no additional hardware for installation.

Customer Focus

Vendor works with companies of all sizes.

Select Customers

Coca-Cola, UPS, NBCUniversal, DocuSign, Toms

About Insightpool

Insightpool is a searchable influencer marketing database software solution that filters through 100+ networks including Facebook, Twitter, Instagram and Pinterest. The platform provides companies with an omni-channel marketing tool for identifying, activating and optimizing marketing campaigns, organically identifies and segments influencers and conversations, and gauges the success of social drip marketing campaigns.

The software measures campaigns based on standardized metrics across all campaigns, measures the success of paid, owned and earned media campaigns, and provides companies with a single dashboard interface for quick and clear visibility into all marketing campaigns and metrics. Additionally, the platform tracks influencer movement through segment management funnels, enables users to interact with influencers on a one-on-one basis, and records and displays KPIs relevant to the user’s campaigns, including engagement levels and the number of impressions, likes, clicks, retweets and replies.

About the Company

TrendKite was founded in 2012 and is headquartered in Austin, Texas.

Insightpool Key Features

Utilizes social data to identify the influencers most relevant to the user’s campaigns and conversations
Access to help center and 24/7 Zendesk service support
Identifies influences based on a number of factors including demographic, influential topics, social network, or location
Completes and manages dynamic profile cards for each influencer
Sorts influencers based on reach, relevance and resonance