CRM spend creeps up quietly: extra seats “just in case,” add-ons that overlap with other tools, storage costs, premium analytics […]
AI features inside CRM are moving from “nice-to-have” to “embedded default.” Lead scoring, next-best actions, automated email generation, conversation summaries, […]
Partner-led growth is back. As direct acquisition costs rise, more B2B companies are leaning on resellers, referral partners, agencies, and […]
Most CRM integrations are still batch-based: sync every 15 minutes, nightly ETL, weekly exports. That was “good enough” when CRM […]
As tracking becomes harder and customer expectations for privacy rise, CRM teams are being forced to rebuild their data strategy […]
CRMs were built for structured records: accounts, contacts, opportunities, cases. But buyers and customer teams live in unstructured reality: emails, […]
What “CRM DevOps” actually includes CRM DevOps is a set of practices that bring software engineering discipline to CRM configuration […]
What are passkeys and why CRM teams care Passkeys replace passwords with cryptographic credentials tied to a device (or a […]
Marketing teams are noticing a strange pattern: traffic is flattening, but conversations are still happening—just not on your site. Prospects […]
What GEO means for CRM vendors (and CRM affiliates) Generative Engine Optimization (GEO) is the practice of making your content […]