CRM can also be referred to as “customer retention management,” Both small and large businesses have found that a happy customer is a loyal one. This article provides some insight into how CRM improves customer retention efforts.
RIM Blackberry devices are today’s most popular handheld appliance for business use. So, it makes sense that most CRM solution providers are already offering Blackberry support. Read on to learn more about mobile CRM for your Blackberry.
Sales of the Apple iPhone have shattered records. And, CRM vendors are quickly embracing this platform as a means of delivering their mobile sales and marketing applications. Read on to learn more about mobile CRM solutions for the iPhone.
Although market share has been in decline, many business users still rely on their Palm devices for remote access to enterprise data such as customer relationship management (CRM) information. This article highlights the available mobile CRM solutions for Palm users.
Customer relationship management (CRM) isn’t just for large corporations anymore. In today’s increasingly competitive business environment, where customer service is a key differentiator, the use of CRM technologies is not only beneficial – it’s critical, even for smaller companies.
Today’s CRM systems offer a broad range of features that enhance the end-to-end customer experience. With sales, marketing, and service automation, plus powerful capabilities for collaboration and reporting, CRM systems help businesses improve all prospect and client interactions.
So you’re about to begin a new customer relationship management project. Are you prepared? Use this checklist to determine your company’s CRM readiness level.
To get the most value from your CRM implementation, you must develop a customer-centric strategy, create a customer-centric culture, harness the power of information, integrate technology, and conduct continuous measurement and improvement.
Customer relationship management solutions can deliver significant value to your organization, especially if you do your homework before you make your ultimate selection and implementation.
Customization of CRM setup is a common request made to developers. Most businesses are prepared to go the extra length in providing CRM customization in hopes of building a healthier business relationship. However, such a request can become a developer’s nightmare if it isn’t handled correctly. This article provides a list of issues with CRM customization and recommendations in avoiding them.