Last week, I tackled the assertion I all-too-frequently hear from technology executives that everybody could benefit from their product, and so the whole world is their target customer. This week, I’d like to demolish an equally hoary shibboleth that isn’t really a corollary statement but that goes hand-in-hand with the everyone-is-our-customer myth so regularly that maybe it ought to be.
Ektron Marketing Optimization helps you maximize your conversion rate via page optimization. On the design side of things, the program lets you A/B test your landing pages in real-time and automatically makes the better test subject go live. For content
My favorite example of marketing arrogance comes from General Motors. A number of years ago, GM introduced a totally redesigned model sedan. Personally, I thought it was exceptionally ugly; it reminded me of a hearse. And, apparently, I was not alone in that opinion. It was a dismal failure in the marketplace.
dbCanvas is an online content management system available in five editions that can meet the diverse needs of a variety of organizations. The core product sports a simple UI for page management, control over all your online digital content, and RSS feed functionality.
The Captavi Platform is a marketing software with functionality that allows unlimited team users to cover web content management, email marketing, mobile content management and more. The platform allows both agencies and marketers to experience a graphical user interface that provides a centralized solution to numerous marketing needs.
Captavi QixSuite is a simple, easy-to-learn marketing automation system designed specifically for corporate, field, event marketing and sales teams.
SiteWit PPC Management provides users with management tools and analytics on several fronts for all PPC campaigns. The program tracks all site visitor data and tells users which landing pages work well, which ads and keywords are effective, and what type of site content is appealing.
SmarterStats uses over 100 report items to help users analyze traffic and SEO efforts. The program displays a variety of demographics for site visitors, shows peak traffic times, and can tell the difference between hits that come from bots and actual visitors.
adXsearch is a pay per click (PPC) platform that helps retailers and media agencies optimize paid search engine efforts. The program automatically puts PPC and keyword data through 20-rule algorithms to set your bids.
Marchex Pay Per Click helps you create transparent ad campaigns so that you can easily connect with new customers. You can set audience targets by site, keyword, category, or location and view reports to see how your efforts work out.