– Causata Big Data Analytics
Causata Big Data Analytics is a customer experience management (CXM) software that aims to turn big data into useful information for companies.
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Causata Targets Your Marketing with Predictive Analytics
Considering the growing popularity of mobile and the cloud, Causata – a big data analytics provider – is on to something special: their identity graph technology allows companies to connect with their customers in a more personal, targeted manner. Causata’s VP of Marketing Brian Stone joined us for a discussion on the challenges of the increasingly web-oriented business workplace and the unique role Causata fulfills in B2C marketing analytics.