Causata works with enterprise companies in the fields of financial services, communications, digital media, and technology.
Causata Big Data Analytics is CXM software that aims to turn big data into useful information for companies. By gathering data on previous customer interactions, the product’s Identity Graph is able to create accurate profiles on your customer base. The Customer Timeline tool categorizes customer behavior and patterns into a searchable database. The Predictive Profile presents predictive models on customer actions, and the Machine Learning program charts the best possible customer actions you can perform to maximize your relationship. Lastly, the Decisioning module uses audience rules and A/B testing to help you make decisions.
Causata started in 2009 and is headquartered in San Mateo, CA. The company is funded by Accel Partners and is dedicated to developing tools to handle big data.