The buildup to the annual Dreamforce Conference in San Francisco is electric. With fresh billboards along the 101, an endless cascade of trending topics and list after list of this year’s ‘it’ software segment, you can definitely feel the energy buzzing around Silicon Valley. This year, one of those conference buzzwords is sales acceleration. Not unlike the Pumpkin Spice Latte, sales acceleration as a concept isn’t new, yet the software world seems completely captivated with idea. Before we take a look at the leading sales acceleration companies taking over Dreamforce, we need to fully understand what the segment is and why it’s gaining so much traction in the market.