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Reading Minds and Converting Leads – Crystal Ball Not Included

Back in 2014, we analyzed the best landing page optimization tools on the market for the upcoming year in our 2015’s Top 5 Landing Page Optimization Software blog post. While I may have missed the ‘these are my predictions for the new year’ sweet spot (AKA December 2016), I don’t think it’s too late to reopen the case and see if what dominated the market in 2015 still holds up today.


Instapage is a landing page optimization solution that makes building and A/B testing landing pages simple. The platform is designed to lower the cost of online customer acquisition by allowing marketers to easily build and optimize landing pages with “simple” in mind.