– Platfora Big Data Analytics

Platfora is a business intelligence solution that eliminates the need for large data warehouses and instead provides an environment for data cluster analysis using Hadoop, the cloud and traditional databases. The platform features event series analytics which finds common pathways across customer lifecycles, analyzes conversion rates in funnels, discovers attribution of events preceding a desired outcome and generates cohorts for measurement. It also is capable of segmentation where segments are identified by any combination of attributes, behaviors, metrics or cohorts. Users can visualize data using the platforms web-based Vizbooards, or export directly to Tableau, Excel or any other preferred BI tool.