Tealium iQ Tag Management requires no IT knowledge to use and makes it easy to deploy new page tags and edit current ones. Adding a tag to a page is as simple as a single point and click. Over 600 types of tags are available and can provide marketing staff with analytics on ads, social media interactions and user interaction with the site.
Tealium DataAccess is a big data analytics platform that uses customer data to provide insights into retention and brand interactions. At the start, users can define the audiences they are trying to reach by applying flags and filters to the data aggregate on customer behavior. The program then generates data visualizations that highlight key visitor metrics in campaigns.