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Reading Minds and Converting Leads – Crystal Ball Not Included

Back in 2014, we analyzed the best landing page optimization tools on the market for the upcoming year in our 2015’s Top 5 Landing Page Optimization Software blog post. While I may have missed the ‘these are my predictions for the new year’ sweet spot (AKA December 2016), I don’t think it’s too late to reopen the case and see if what dominated the market in 2015 still holds up today.


Unbounce is landing page creation and optimization software that enables users to build optimized landing pages geared towards conversion and designed to integrate with the user’s existing systems such as emal, marketing automation, analytics and CRM tools. The platform is equipped with optimization tools including lead generation tools, A/B testing and dynamic text capabilities.