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3 Powerful Email Marketing Tools for Small Businesses

While email marketing and automation is a common feature in enterprise software solutions, the prices can be far out of reach for smaller companies of 10 to 20 employees. The three web-based platforms below offer an affordable solution to the small businesses — without cutting out functionality. Pricing for this comparison was based on a package level under $40 per month, with an average of 2,500 contacts.


VerticalResponse is email marketing software that enables users to create, send and track emails and social posts, as well a ensures all campaigns are mobile responsive. The platform is equipped with an email building tool that includes a customizable template library, enables users to create emails that reflect company branding ideas, and is designed with modifiable content blocks.