Vocus Advanced PR is a social media marketing software solution that connects users to key influencers, online journalists and brand advocates. As people talk about a company’s brand, the program points out to users the ones who have the largest social media followings and can pull up these people’s contact details from an online database.
Vocus Marketing Software is a social media marketing software solution that helps users identify quality leads on social media channels. The program goes across millions of social media conversations to find buying signals from potential prospects and displays what types of content followers enjoy the most. As users roll out social media campaigns, the system can take down prospects’ contact information via landing page forms and create social CRM profiles for them.