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SOCIAL MARKETING

SOCIAL MONITORING TOOLS

– Vocus Advanced PR Review

Product Snapshot

Technology

Vocus Advanced PR is available as a SaaS solution that requires no additional hardware.

Customer Focus

Vocus works with enterprise and mid-sized customers.

Selected Customers

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About Vocus Advanced PR

- Vocus Advanced PR Vocus Advanced PR is a social media marketing software solution that connects users to key influencers, online journalists and brand advocates. As people talk about a company’s brand, the program points out to users the ones who have the largest social media followings and can pull up these people’s contact details from an online database. Users can then send out press releases directly to these influencers through the system and publish them across company social media channels. As these notices spread throughout the Internet, the platform monitors over 130,000 news sources to see how people’s reactions. Lastly, Vocus Advanced PR can create ROI analytics and reports that are easily understandable for all types of members in an organization.

About Vocus
Vocus was founded in 1992 and is headquartered in Maryland. The company is publicly traded and serves over 17,000 clients.

Vocus Advanced PR Key Features

  • SaaS social media marketing software solution
  • Identifies key brand advocates
  • Features an online database with contact information for journalists, bloggers and influencers
  • Sends out press releases directly to advocates
  • Publishes press releases across all social media channels
  • Monitors over 135,000 news sources to see how people react to a press release
  • Generates analytics on how big an impact a press release made across the net and media

 

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