Yesware is a sales enablement software solution that works inside Gmail to provide insights on customers and prospects. Each time an email goes out, the program tracks the recipient’s interactions, such as whether or not the message is opened, with the email.
While many fully-featured CRM products like Salesforce CRM offer extensive functionality, Yesware contends that the majority of it is locked up at the executive and managerial levels. Founder and CEO Matthew Bellows talked to us about how his Gmail-based Yesware solution provides a robust suite of tools that enhance sales performance.