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Customized Channel Demand Generation for IBM

Marketing Advocate

Marketing Advocate, the pioneer in Through-Partner Marketing Automation software, provides a proven growth engine for IBM business partners that addresses their top business concerns. By maximizing lead efficiency, generating sales-ready leads, and building pipeline, Marketing Advocate helps global organizations turn channel marketing into a revenue driver.

Marketing Advocate TPMA Software: Turn Channel Marketing Into a Revenue Driver!

Marketing Advocate

Power your sales enablement engine with our through-partner marketing automation solution. Watch the video to see how it works!

KANA Enterprise: Complete, Consistent, Contextual


Improve your customer service experience with these unique capabilities

KANA Enterprise Agent Experience


Customer service agents are literally the heartbeat of a customer service organization. See how the KANA Enterprise Agent Experience makes the agent's job so much easier and their service levels substantially better. The KANA Enterprise Agent Desktop provides a fully integrated experience with deep awareness of the context of each customer interaction. Agents always have the right information right when they need it.

KANA Enterprise Web Experience


The key to positive Web self-service is personalization. See how the KANA Enterprise Web Experience is a win-win for companies and customers. It combines knowledge management, case management and process management to meet customers' insatiable demands for doing more online while helping you drive down the overall cost of great customer service. Context makes it personal. Consistency makes it effective. You make it a positive experience.

KANA Express Agent Experience


Make every customer service agent your best agent. With KANA Express Agent Experience you can integrate all service channels into a single agent desktop, making it easy to navigate customer contacts received via phone, email, chat, letter and in person.

KANA Express Web Experience


Offering customers a good web self service experience is critical to any organization's customer service strategy. KANA Express Web Experience allows customers to easily resolve their own queries whether they are shopping, looking for information or seeking assistance.