According to research conducted by Salesforce and the Harvard Business Review Analytic Service, only 15 percent of marketing teams are using advanced marketing techniques (i.e., tools, analytics, and practices). That means only a small portion of marketers think past the sale and deeply understand their ability to affect the customer journey.
A visual buyer's guide ranking the top vendors in the Marketing Automation industry. At it's simplest, marketing automation software is a set of tools that automates common, repeatable tasks performed by marketers. Hinging on email marketing, the industry has grown to incorporate the entire campaign management landscape.
Why do most companies implement Marketing Automation? To increase marketing and sales effectiveness, to gain insights through transparency in marketing and sales activities, and to measure performance in order to understand marketing ROI and other activities.
Email is at the heart of your online marketing efforts, so it’s important to take the time to make sure that every aspect of your strategy is optimized. In this eBook, Marketing Advocate highlights 7 rules for increasing qualified demand generation with lead nurturing and the advantages that Through-Partner Marketing Automation (TPMA) delivers #ForTheChannel.
If you’re in the market for a proven solution that will optimize your channel marketing operations and have a greater impact on revenue growth, this document is for you. In the downloadable report, Marketing Advocate offers a comprehensive checklist to use when selecting a through-partner marketing automation software vendor.
In 2005, Marketing Advocate pioneered the through-partner marketing automation (TPMA) industry and has since built on its history of innovation. In this executive brief, Marketing Advocate highlights the unique value proposition of Marketing Advocate’s through-partner marketing automation (TPMA) software and how its comprehensive solution trumps the competition in more ways than one.
Because the PTC portfolio is so rich and diverse, it was becoming difficult for the team at Boston Engineering to keep its growing content up to date on its corporate Web site in order to market effectively. Download the whitepaper to discover how Marketing Advocate allows Boston Engineering to keep its brand top-of-mind with prospects and customers.
Leveraging Technology Solutions LLC believes the best way to meet your business challenge is with solid design sense that builds on your specific framework to support your overarching business strategies. Fill out the form to download the Leveraging Technology Solutions LLC, Marketing Advocate customer case study.
Your business could benefit from Through-Partner Marketing Automation (TPMA) software. Successful TPMA software helps to develop quality demand generation, convert prospects, and speed the conversion velocity of leads. This whitepaper outlines five signs that channel marketers and technology solution providers should look for when evaluating whether your organization needs TPMA software.
Marketing has reinvented itself as a fascinating hybrid of right and left-brain activities.Remember that gorgeous campaign championed by your graphic designer? Now, you have a means to evaluate it by something other than artistic merit. The mountains of data at your fingertips enable you to optimize and enhance your initiatives in ways never before possible. But with all this new information cascading onto marketers' computers, the biggest challenge is figuring out how to consume data and translate it into better decision-making. How is this accomplished? The answer for an ever-increasing number of successful professionals is an effective marketing dashboard.