Learn how to make sure you're choosing the best web content management solution for your business.
Customers and prospects are engaging in a growing number of digital channels before making purchases, and the buying process is rarely a set of simple linear steps. Supporting prospects throughout the buying cycle requires a dialogue between a company and the prospect, and this dialogue should be highly relevant, timely and personalized to maximize marketing effectiveness and grow top-line revenue.
Over the past 25 years, open source software has evolved from the fringes of high tech society into the mainstream. The “siren song” of open source is a powerful one, promising to eliminate software licensing costs and give entrée to a passionate, global development community. But should enterprise IT organizations heed it? Or, as in Greek mythology, do those who are tempted by the siren song of open source suffer tragic consequences?
In today's global economy, companies exploit the Web as a medium for building business relationships. They expect to manage their Web-based content in a cost-effective manner. By adopting a Web content management (WCM) application, a firm transforms key aspects of its core operations by enabling its line-of-business staff to maintain Web-based content on their own, without ongoing support from an IT group.