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HOSPITALITY MANAGEMENT

Digital Alchemy Review

Product Snapshot

Product Pricing

Contact vendor directly for pricing information.

Technology

Platform is a SaaS solution and requires no additional hardware for installation.

Customer Focus

Vendor works with small to midsize companies in the hospitality, resort and spa industries.

Select Customers

Acqualina, Acme Hotel Company, Hard Rock Hotel, Metropolitan Hotels, Broughton Hotels

About Digital Alchemy

Digital Alchemy Digital Alchemy is hospitality CRM software that facilitates guest communication through digital surveys and email marketing tools. The platform provides companies with reservation and cancellation confirmation tools, individualized and targeted email campaign functionality and pre-stay marketing focuses.

The software allows users to track and view reservations as the result of each campaign in order to measure campaign success, provides the opportunity for campaign boosts through social media integration and assists companies in gathering customer data through surveys and digital comment cards. Additionally, the platform encourages guests to share reviews on third-party review sites such as Trip Advisor through the built-in application DA Trip Advocate.

About the Company

Digital Alchemy was founded in 1999 and is headquartered in North Richland Hills, Texas.

Digital Alchemy Key Features

  • Certified SatMetrics methodology user
  • Equipped with iNeed, a mobile concierge solution
  • Event guide functionality
  • Built-in Facebook and Instagram marketing campaign manager
  • Analytic reporting tools

Digital Alchemy FAQ

How much does Digital Alchemy cost?

The vendor does not publish pricing for Digital Alchemy. Contact the vendor directly for a quote.

Who is Digital Alchemy best suited for?

Hotels, resorts and spas, particularly boutique hotels and four- and five-star independent properties. The company has said its clients include properties in 53 countries, and a 2015 announcement noted more than 100 Preferred Hotels & Resorts member properties used its tools.

How long does it take to implement Digital Alchemy?

Not publicly disclosed. No vendor documentation on implementation timelines was retrieved.

How easy is Digital Alchemy to learn and use?

Not publicly disclosed. No current vendor documentation or verified user feedback on ease of use was retrieved.

Last reviewed: October 29, 2026