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Criteo Predictive Search Review

Product Snapshot

Product Pricing

Contact vendor directly for pricing information.


Product is available as a SaaS solution that requires no additional hardware.

Customer Focus

Vendor works with midsize to large companies.

Select Customers

Lenovo,, SurveyMonkey,, Dell


About Criteo Predictive Search

Criteo Predictive Search Criteo Predictive Search is search marketing software that focuses on improving online sales through Google Shopping by optimizing feed data, machine learning, and campaign and reporting activities in AdWords. The platform evaluates all feed data such as product-level attributes and historical values to ensure continuous optimization, as well as integrates user, product, device and intent data to user lists in order to identify ideal ad bids.

The software provides users with likelihood of purchase predictions based on campaign elements and user list data, advanced remarketing tools and responsive campaign functionality. Additionally, the platform allows users to review campaign reports in AdWords, provides users with Google Shopping performance insights, and assists users with sales goal management and achievement.

About the Company

Criteo was founded in 2005 and is headquartered in Paris, France.


Criteo Predictive Search Key Features

  • Highly scalable
  • Predictive PLA optimization functionality
  • Predictive bidding based on product characteristics and customer behaviors
  • Campaign structure, settings, negatives, bid modifiers and budget cap tools
  • Cross-device advertising reach


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