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IBM Search Marketing Review

Product Snapshot

Technology

IBM Search Marketing is available as a SaaS solution and requires no additional hardware.

Customer Focus

IBM works with companies of all sizes.

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Contact vendor directly for case studies.

About IBM Search Marketing

IBM Search Marketing IBM Search Marketing is a PPC search campaign management system that takes all of your campaign materials and provides you with tools for A/B testing, bid management and support across the major search engines. When the campaign results come in, users can view which words performed best and worst, implement keywords suggested by the product, edit your words en masse and analyze various landing pages. IBM Search Marketing also lets companies calculate ROI and set alerts for performance.

About IBM Corp.
International Business Machines, or IBM, is a publicly traded global technology and consulting corporation headquartered in Armonk, New York. IBM provides computer hardware and software, and it offers infrastructure, hosting, and consulting services in fields ranging from server farms to nanotechnology. IBM Search Marketing was formerly known as Coremetrics.

IBM Search Marketing Features

  • PPC campaign management system
  • Works across all major search engines
  • Shows you which keywords perform best and worst
  • Manages your keyword bids
  • Lets you edit your keywords in bulk
  • The program can provide you with keyword suggestions
  • Alert system for performance issues
  • Calculates your ROI

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