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Platform is available as a SaaS solution that requires no additional hardware.
Vendor works with businesses of all sizes across multiple industries.
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TapAd Analytics is web engagement software that works across multiple ad platforms to show how well each aspect of an ad campaign is performing. The platform allows users to monitor a full range of targeting parameters, including creative, content category, inventory source, time of day and more.
The software provides businesses with tools to use cross-platform analytics to check for synergy between exposures when viewers access ads from different sources. Additionally, the platform allows companies to display how effective ads are at reaching users who work on multiple platforms.
TapAd was founded in 2010 and is headquartered in New York City, NY.