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TapAd Analytics Review
Product Snapshot
Product Pricing
Contact vendor directly for pricing information.
Technology
Platform is available as a SaaS solution that requires no additional hardware.
Customer Focus
Vendor works with businesses of all sizes across multiple industries.
Select Customers
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About TapAd Analytics
TapAd Analytics is web engagement software that works across multiple ad platforms to show how well each aspect of an ad campaign is performing. The platform allows users to monitor a full range of targeting parameters, including creative, content category, inventory source, time of day and more.
The software provides businesses with tools to use cross-platform analytics to check for synergy between exposures when viewers access ads from different sources. Additionally, the platform allows companies to display how effective ads are at reaching users who work on multiple platforms.
About the Company
TapAd was founded in 2010 and is headquartered in New York City, NY.
TapAd Analytics Key Features
- Uses cross-device DSP for videos across tablet, mobile and desktop platforms
- Works across mobile and standard browser ads
- Monitors and displays data for a full range of targeting parameters
- Consistently tracks viewer behavior across multiple platforms
- Uses cross-platform analysis to determine how effective ads are
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