Product is available as a SaaS solution that requires no additional hardware.
Vendor works with multinational, enterprise and mid-sized customers.
Appinions is a web engagement management software solution that identifies, manages and analyzes key brand influencers. At the start, the program can identify social media markets and segments that need more brand advocates. Users can then pull up lists of key influencers, see the audiences they have sway over and view their social media profiles. Once a shortlist of advocates is compiled, users can message these people directly and have them participate in buzz generating discussions. The system can track which types of topics generate the most social media interactions, and users can run full campaign reports. Lastly, Appinions can send out alerts whenever certain brand advocates make comments.
Appinions was founded in 2008 and is headquartered in New York City.