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Merkle LoyaltyPlus Review

Product Snapshot

Product Pricing

Contact vendor directly for pricing information.


Platform is available as a SaaS solution that requires no additional hardware.

Customer Focus

Vendor works with midsize, enterprise and multinational businesses and across multiple industries.

Selected Customers

Contact vendor directly for case studies.


About LoyaltyPlus

Merkle LoyaltyPlus LoyaltyPlus is a web engagement software solution that integrates into the user’s existing marketing and financial technology stacks. The software enables users to design, deploy and optimize omni-channel loyalty solutions that are fully configurable and customizable to match specific company needs.

The platform assists users in identifying, understanding and engaging with a target customer base across multiple channels in order to drive brand retention. Additionally, the software also integrates with numerous systems such as API, Bulk API or SFTP-based data feeds with third parties including ecommerce, mobile, point-of-sale, call center, email service provider, data warehouse, CRM, ERP, social sign-on and ratings and reviews.

About the Company

Merkle was founded in 1971 and is headquartered in Columbia, Maryland.


LoyaltyPlus Key Features

  • Enterprise-wide expansion across channels, geographies and segements capabilities
  • Actionable report generation tools
  • Real-time transactional and engagement metric functionalities
  • Customer behavior tracking tools
  • Dedicated account team assigned to each loyalty program


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