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Digital Roots Review

Product Snapshot

Product Pricing

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Platform is a SaaS solution and requires no additional hardware for installation.

Customer Focus

Vendor works with businesses of all sizes and across multiple industries.

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About Digital Roots

Digital Roots Digital Roots is social media management software that utilizes Social AI, an artificial intelligence engine, to identify and leverage data from relevant social conversations. The platform allows users to target specific customer groups and audiences, automate workflows and manual processes, and tag, search and track any relevant social posts.

The software provides businesses with tools that identify and filter customers based on intent, allows data access via assigned team member permissions and provides users with relevancy controls. Additionally, the platform enables companies to engage with and respond to target audiences through multiple social media platforms, channels, and forums as well as on a one-on-one basis, manage all social media accounts through a singular, centralized interface, and delivers real-time demographic information.

About the Company

Digital Roots was founded in 2009 and is headquartered in Northville, Michigan.


Digital Roots Key Features

  • Sentiment monitoring capabilities
  • Report generation tools
  • User performance tracking
  • Automated topic tagging tools
  • Automated routing tools
  • Geolocational tracking functionalities


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