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SOCIAL MEDIA MANAGEMENT

– ExactTarget SocialEngage Review

Product Snapshot

Technology

ExactTarget SocialEngage is available as a SaaS solution and requires no additional hardware for installation.

Customer Focus

ExactTarget works with companies of all sizes.

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About ExactTarget SocialEngage

- ExactTarget SocialEngageExactTarget SocialEngage provides you with Twitter and Facebook tools designed to help you manage your company brand to your social media followers. The program acts as a centralized inbox from where you can view all social media conversations that are linked to your accounts. Additionally, you can archive these conversations, schedule content postings for the future, and monitors your pages for any potential brand problems. If you need to create Facebook pages, the product carries engaging templates. Lastly, ExactTarget SocialEngage provides you with social intelligence tools that analyze customer demographics, identify key influencers, and help you create targeted campaigns.

About ExactTarget
ExactTarget is based out of Indiana and was founded in 2001. The company is publically traded. The ExactTarget Foundation has donated $3 million dollars to charity since 2011.

ExactTarget SocialEngage Key Features

  • Twitter and Facebook page management system
  • View all social media conversations from a single platform and archives them
  • Schedules page postings
  • Alerts you of potential social media threats to your brand
  • Has Facebook page templates to help you with content creation
  • Analyzes customer demographics
  • Provides intelligence to help you create targeted campaigns
  • Identifies key influencers
  • Can hold social media promotions and contests
  • Carries a social media commerce system where customers can buy goods

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