KXEN Genius is available as a SaaS solution that requires no additional hardware.
KXEN works with enterprise, multi-national and mid-sized customers.
KXEN Genius is a predictive model software solution designed for use by marketing professionals. The program requires no formal data mining training to use and has a software wizard that helps workers set time and behavior parameter targets. From there, the system tracks marketing campaign costs and sends users ROI for the targeted behaviors. Additionally, users can import data from past campaigns to build a more comprehensive intelligence profile. Overall, KXEN Genius can help users decide on areas where they need to shift marketing campaign budget resources to.
KXEN is headquartered in San Francisco and was acquired by SAP in 2013.The company has over 500 deployments at enterprise-scaled companies.