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Optimizely X Web Experimentation Review

Product Snapshot

Product Pricing

Product is available in multiple plans – contact vendor directly for pricing information.


Product is available as a SaaS solution that requires no additional hardware.

Customer Focus

Vendor works with midsize and large enterprises.

Select Customers

The Walt Disney Company, IGN, OpenTable, Netflix, Microsoft


About Optimizely X Web Experimentation

Optimizely X Web Experimentation Optimizely X Web Experimentation is a landing page optimization tool that tests the user’s pages in order to identify which page designs and features are most effective for the user’s target viewers. Users start using the program by inserting a line of HTML into their landing page.

The system then displays two versions of the user’s page to all of their consumers and measures ROI metrics such as clicks, sign-ups and conversions for each version. After users run a report, they can find out how well each version performed, launch the better page officially, and change each page accordingly through the product’s WYSIWYG site editor. Lastly, if users are an experienced coder, they can insert testing code into HTML, CSS, Javascript and jQuery.

About the Company

Optimizely was founded in 2010 and is headquartered in San Francisco.


Optimizely X Web Experimentation Key Features

  • SaaS A/B testing software solution
  • Displays two versions of a page to the user’s viewers
  • User can measure the ROI and performance for each page version
  • Once users determine which page is more effective, they can use that page as the main one
  • Can change pages with a WYSIWYG editor
  • Can insert testing code into HTML, CSS, Javascript, and jQuery


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