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Optimizely Review

Product Snapshot


Pricing starts at $204 a year.


Optimizely A/B Testing is available as a SaaS solution that requires no additional hardware.

Customer Focus

Optimizely works with enterprise and mid-sized companies.

Selected Customers

The Walt Disney Company, IGN, OpenTable, Netflix, Microsoft

About Optimizely A/B Testing

Optimizely Optimizely A/B Testing is a landing page optimization tool that tests your pages to show you which page designs and features are most effective for your viewers. You start using the program by inserting a line of HTML into your landing page. The system then displays two versions of your page to all your consumers and measures ROI, such as clicks, sign-ups and conversions, for each version. After you run a report, you can find out how well each version performed, launch the better page officially, and change your page accordingly through the product’s WYSIWYG site editor. Lastly, if you are an experienced coder, you can insert testing code into your HTML, CSS, Javascript and jQuery.

About Optimizely
Optimizely was founded in 2010 and is headquartered in San Francisco. The company’s two founders worked on the 2008 Obama campaign doing A/B testing.

Optimizely Key Features

  • SaaS A/B testing software solution
  • Displays two versions of a page to your viewers
  • You can measure the ROI and performance for each page version
  • Once you determine which page is more effective, you can use that page as the main one
  • Can change pages with a WYSIWYG editor
  • Can insert testing code into your HTML, CSS, Javascript, and jQuery

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