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Vendor works with companies of all sizes.
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Google Analytics works with the user’s website to show how their customers interact with it. The program starts to work when a visitor reaches their site. It displays how each visitor arrived, what the visitor did, and how the visitor interacted with certain page elements.
Once users have all this data, the system can generate reports on site speed, campaigns, and targeting performance. Lastly, Google Analytics can cross reference different avenues of data with one another to help users understand the customer further. For instance, users can see if people who reached their site through a marketing campaign stayed for long periods.
Google was founded in 1998 and is headquartered in Mountain View, California.