Google Analytics is available as a SaaS solution that requires no additional hardware.
Google works with companies of all sizes.
Contact vendor directly for case studies.
Google Analytics works with your website to show you how your customers interact with it. The program starts to work when a visitor reaches your site. It displays how your visitor arrived, what the visitor did, and how the visitor interacted with certain page elements. Once you have all this data, the system can generate reports on site speed, campaigns, and targeting performance. Lastly, Google Analytics can cross reference different avenues of data with one another to help you understand the customer further. For instance, you can see if people who reached your site through a marketing campaign stayed for long periods.
Google was founded in 1998 and is headquartered in Mountain View. The company is publically traded. Google processes over one billion search requests and 24 petabytes of user data each day.