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Google Analytics Review

Product Snapshot

Technology

Google Analytics is available as a SaaS solution that requires no additional hardware.

Customer Focus

Google works with companies of all sizes.

Selected Customers

Contact vendor directly for case studies.

About Google Analytics

Google Analytics Google Analytics works with your website to show you how your customers interact with it. The program starts to work when a visitor reaches your site. It displays how your visitor arrived, what the visitor did, and how the visitor interacted with certain page elements. Once you have all this data, the system can generate reports on site speed, campaigns, and targeting performance. Lastly, Google Analytics can cross reference different avenues of data with one another to help you understand the customer further. For instance, you can see if people who reached your site through a marketing campaign stayed for long periods.

About Google
Google was founded in 1998 and is headquartered in Mountain View. The company is publically traded. Google processes over one billion search requests and 24 petabytes of user data each day.

Google Analytics Key Features

  • SaaS website analytics software solution
  • Tracks the location for where your customer came from and all customer site actions
  • Shows how your customers interact with certain site elements
  • Compares your website activity against campaign goals
  • Alerts you of poor page performance
  • Easily shares data and dashboards with other workers

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