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Paddle Review

Product Snapshot

Product Pricing

Contact vendor directly for pricing information.


Platform is a SaaS solution and requires no additional hardware for installation.

Customer Focus

Vendor works with software companies of all sizes.

Select Customers

MacPaw, Auslogics Software, Realmac, mSeven, Rogue Amoeba


About Paddle

Paddle Paddle is business intelligence software designed to support companies that sell Mac, Windows, SaaS and cross-platform software and digital content by providing them with a unified platform for selling products, growing sales, and increasing conversion. The platform provides companies with checkout, subscription, taxes and VAT, licensing and insights tools, enables companies to customize customer experiences, and allows users to customize the system to support their specific purchase flow.

The software allows customers to checkout and pay directly on the user’s website or within their app, facilitates global business reach by supporting multiple languages and currencies, and allows companies to create and offer customized pricing and trial deals such as coupons and preorders, upgrade campaigns, and advertise discounts. Additionally, the platform allows users to plug in third party tracking or advertising solutions including Facebook, Adwords and Google Analytics in order to track post-purchase activities.

About the Company

Paddle was founded in 2012 and is headquartered in London.


Paddle Key Features

  • Marketing campaign A/B testing tools
  • Fraud prevention security measures
  • Automatically handles taxes and VAT calculation, collection and remittance
  • Supports any billing model such as daily, weekly, monthly, yearly, per-seat and metered
  • Accepts a wide range of global payment methods


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