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RightWave Review

Product Snapshot

Product Pricing

Contact vendor directly for pricing information.


Vendor is available as a SaaS solution that requires no additional hardware.

Customer Focus

Vendor works with midsize, large and multi-national enterprises.

Select Customers

SAP, Xerox, Actuate, Coremetrics, TRUSTe


About RightWave

RightWave RightWave is a marketing automation platform with tools for multi-channel marketing, database management, lead capture and oversight and reporting. The program can design and run full drip, inbound and trigger marketing campaigns throughout their entire lifecycles. As users compile leads, the system can automatically score them, build profiles on lead behavior and distribute them to third-party CRM platforms.

Users can access lead information through the platform’s secure centralized database. In addition, the platform can provide real-time dashboards for active campaigns, allowing users to identify the best practices for generating momentum. Lastly, the platform comes with optional consulting services at an additional cost.

About the Company

RightWave was founded in 2004 and is headquartered in San Jose, California.


RightWave Key Features

  • Designs and runs drip, inbound and trigger marketing campaigns
  • Automatically scores all leads
  • Stores lead information in a secure database
  • Can export information to third-party CRM platforms
  • Displays campaign information on analytical dashboards
  • Optional consulting services from the RightWave team


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