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The Unified Platform Review

Product Snapshot

Product Pricing

Contact vendor directly for pricing information.


Product is available as a SaaS solution that requires no additional hardware.

Customer Focus

Vendor works with enterprise, multinational and mid-sized customers.

Select Customers

Microsoft, Toyota, Lexus, Bayer, Ragu


About The Unified Platform

The Unified Platform The Unified Platform is business intelligence and social marketing software that facilitates social media channel advertising through data enrichment and investment management tools. The platform centralizes all channels, brands and tools, includes relevant context and works to generate in-depth analytic reports.

The software supports company-wide transparency, facilitates intelligence sharing processes and enables real-time paid campaign reports and audience analytics. Additionally, the platform allows users to customize campaign benchmarks, evaluate past campaign performances and is equipped with month statistical analysis capabilities.

About the Company

Unified was founded in 2011 and is headquartered in New York City, New York.


The Unified Platform Key Features

  • Campaign reporting based on brand, publisher or objective
  • Analytic reporting on targeting groups, conversion windows, creative and costs
  • Configurable KPI reports and SmartLabels
  • Analyzes traits from 1000+ data sets and 40+ dimensions
  • Measures creative strategies, content, ad units and audience engagement levels
  • Supports cross-platform social advertising through advanced portfolio pacing and ad monitoring


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