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The Hidden Dangers of an RFP

The investment of money, time and change in processes that come with a software implementation has a profound impact on any company, making it imperative that the right product and service provider are identified during the selection process.

C2CRM Quick View

Learn more about the features found in C2CRM by downloading a free copy of the C2CRM Quick View.

The Sales Benchmarking Primer

Right now and for the foreseeable future, corporations are and will continue to be deeply concerned about the overall economy and their profits. Throw on top of that possible changes to corporate tax liability and the picture gets murkier. With this uncertain environment, business leaders require greater accountability and transparency of their marketing and sales teams.

The Transformational CFO: Integrative SaaS and the Power to Change

The leaders of Finance are more and more becoming leaders of their companies. By no means are CFOs, controllers, or VPs of Finance taking over corporate leadership en masse. But they are increasingly being charged with being a part of that leadership, strategically and tactically. Internally, Finance as a department or group is responsible for the most critical aspects of any firm. Externally, Finance is the face of the firm to regulators, lenders, partners and, in many cases, the public at large. In severe economic situations, Finance has the responsibility for establishing, managing, or restoring public trust in a firm.

Secrets to Selling C2CRM Successfully

Before you can be successful at selling C2 CRM, it is important to understand what CRM truly offers. From identifying business opportunities and creating a proposal to delivering a solution and ensuring customer satisfaction, CRM provides tools to make it all happen efficiently.

Put Your Customers to Work: Make CRM Systems Work for You

CRM systems often do a better job at making things easy for your employees. Better lead management, opportunity management, and […]

True 360 Degree Visibility: The Silver Bullet for SFA

For years, the mantra for SFA and CRM Systems has been to achieve a 360° view of the customer. The sad truth, however, is that traditional standalone Sales Force Automation solutions are not able to deliver this complete view for the sales force and leave major “blind spots” on key customer activity with the company.

Using CRM to Sell More

This document is written to address the specific issues related to CRM and Sales Professionals. When considering a CRM solution, it is critical to understand the needs of your sales team members and how they would utilize this CRM application on a daily basis.

Profiling That Elusive Customer

Customer profiling is one of the main driving actions that help in obtaining benefit from CRM. Simply put, this activity tells you who your customer is so that you can market and sell your services to him.

On-Premise CRM Pros and Cons

While the number of companies who choose hosted software is increasing, many organizations still prefer an on premise CRM solution. This article highlights the pros and cons of selecting an on premise CRM application.